![]() ![]() Point of View: What’s your opinion on a subject matter or event? Share some insightful ideas and views – but keep the vibe positive.Your Tools: what do you use to get the job done? It might be a software program or equipment like a camera or laptop.Behind the Scenes: showing your audience how you work, and where you work, makes for interesting subject matter – and you can probably get it all done in 60 seconds. ![]() You can compare certain tools, software, and other instruments that viewers can use. Comparison: perfect for marketers who are involved in a niche type of business.Here are a few types of subjects that you can use. Providing your followers with engaging videos can be a challenge – and boiling your messages down to fit within a 60-second time frame adds additional difficulty. So how can you take advantage of this relatively new feature? What’s the best type of content to include? Content is King!Įveryone struggles with producing relevant content on a regular schedule. Much like the competition, these videos usually last a minute and are designed to capture an audience’s attention, and then encourage them to take action – whether that’s clicking on a link or visiting a website. Not to be left out of this trend, YouTube has created YouTube Shorts. Not only are these posts easy to share, they’re also easy to create – but if they’re not done in a professional manner and posted without planning, the results won’t be particularly successful. Instagram and TikTok have grown exponentially over the past several years, and allowed individuals to garner thousands of followers. Instead, marketers have learned that if they can package their content in easy to consume formats, they’ll get the results they want. Lengthy posts will probably be skimmed over quickly, or completely ignored. ![]() ![]() However, the challenge is to provide as much information as you can in a short window of time. And they’ve provided savvy marketers and business owners with a way to spread their messages to target audiences. Social media platforms have sped up marketing and communication for the entire world. ![]()
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